For Amazon AWS’s virtual event, we created a gamified campaign activation that transformed event awareness into an interactive storytelling experience. Using playful 8-bit design and clever narrative elements, the activation invited users to step into the role of a digital detective from the AWS Cable Command Centre, investigating mysterious disruptions across global servers.

From concept and game design to full development, we worked closely with AWS to craft an experience that blended creativity, technology, and engagement. As project manager, I guided the process from strategy to launch, coordinating cross-disciplinary teams to deliver a campaign that captured AWS’s innovative spirit and inspired audiences to connect with the event in a new, memorable way.