Whether it’s in art, music, fashion, or food, there’s always something cooking. My creative work spans brand strategy, design, and digital experiences, blending storytelling with craft and experimentation. From shaping brand identities and communities to exploring new creative tools and technologies, I approach every project with curiosity and a drive to create meaningful, engaging, future-facing, and beautifully executed work.

2025 – FSTM
Brand Strategy, Community Strategy, Brand Design, Web Design and Development
Developed a cohesive brand and community ecosystem, uniting strategy, design, and digital touchpoints into one consistent and engaging experience.

2025 – Next-Gen Design Tooling Flora & Spline
Experimentations, Campaign Assets
Created visual explorations and campaign materials that merge organic inspiration with digital craftsmanship, pushing creative boundaries through 3D and motion design.

2024 – Geminaes
Brand Strategy, Brand Design, Web Design and Development
Crafted a refined brand identity and digital presence rooted in duality, balance, and contemporary aesthetics, resulting in a timeless and modern expression.

2024 – Midjourney
Experimentation, Campaign Assets
Explored generative image-making and AI-assisted creative workflows to develop campaign visuals and visual narratives reflecting innovation and artistic exploration.

2023 – STRAAT Amsterdam
Creative Concepting and Campaign Strategy
Defined creative direction and strategic frameworks for exhibitions and campaigns celebrating urban art, creativity, and community culture.

2023 – Holiday Hero
Web Design and Development
Designed and built a dynamic, user-friendly platform that brought a sense of adventure and visual clarity to the travel and hospitality space.

2023 – Runway
Experimentation, Campaign Assets
Produced experimental campaign visuals exploring AI-powered video generation and new possibilities in digital storytelling.

2022 – Movement Amsterdam
Web Design and Web Development
Built an experience-driven website emphasizing movement, rhythm, and visual energy to showcase creative expression.

2021 and below – Various
Focused on creative direction and graphic design using Figma and Adobe Creative Suite while running a local fashion brand and developing multidisciplinary projects connecting design, fashion, and culture.