Airmax DN is a cultural icon reimagined for a new generation, blending innovation, attitude, and style. To celebrate its launch, we set out to craft an online experience that felt as bold and boundary-pushing as the shoe itself. The campaign site was designed as a stage for storytelling, one that goes beyond static presentation to immerse visitors in the energy and movement of the Airmax DN.

I was invited to lead the creative web production, orchestrating a process that combined 3D photoshoots, dynamic motion design, and cutting-edge web development. Working closely with the design and production teams, we built an immersive digital space where every interaction reflects the shoe’s futuristic identity. The result is a site that doesn’t just showcase a product but creates cultural resonance, amplifying exposure and securing credibility within the global sneaker community.