Adidas Runners (currently Runtastic) is a global movement built around connection, performance, and community. To bring this spirit into the digital space, we helped create the Adidas Running Community Platform, a unified ecosystem that empowers runners across cities and cultures to run, connect, track, and grow together.

Our work covered concept, design, and full web and app development, crafting an experience that adapts to local needs while maintaining a strong global identity. Built on a complex architecture, the platform supports localization, content customization, and unique community features.

In collaboration with an offshore technology partner responsible for system integration, and API control, we ensured seamless functionality and scalability. The result is a flexible digital environment that strengthens Adidas’ global running network and brings the running community closer together.