The Coca-Cola Company invited us to bring innovation, creativity, and wonder to life through The Beverage Lab, a multisensory, interactive experience housed inside the Coca-Cola museum in Atlanta. For the first time in over a century, the brand opened up its world-famous drink formulas to the public, inviting visitors to see, experiment, and even craft their own creations.

Together, we designed and produced The Beverage Lab, an immersive journey that transforms guests from observers into co-creators. At the Flavor Station, visitors mix and match ingredients on a full-body touchscreen to invent their next signature formula. In the Carbonation Station, motion tracking turns participants into living bubbles, while at the Innovation Station, vitamins, antioxidants, and caffeine add a final spark of science to their drink.

Every detail, from the logo and branding to the UI and spatial design, was meticulously crafted to reflect Coca-Cola’s unique blend of science and magic. The result is a cohesive, interactive environment that celebrates curiosity, creativity, and the spirit of experimentation at the heart of one of the world’s most iconic brands.